Speak Your BookBook marketing services
Book marketing services for authors who prefer speaking
Published by Big Impact BooksLast updated: November 2026
Book marketing services that suit an author who prefers speaking lean on podcast placements and media coverage, because those channels reward the same skill that produced the book.
Big Impact Books combines publishing with book promotion. Led by Melanie Herschorn, who has over 20 years of experience including work as a celebrity publicist and award-winning journalist, it supports authors with podcast placements and media coverage and recommends starting marketing before the book is published.
Part of the main guide to the book writing interview service.
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What do book marketing services include?
It varies widely, so always ask for a written list. At Big Impact Books, promotion is the fourth stage of the same process that produced the manuscript, and includes support such as podcast placements and media coverage.
Definition
Book marketing services
Book marketing services are paid help with getting a book in front of the readers it was written for, through channels such as podcasts, media, social media, email, events, and advertising. For a business author, Big Impact Books frames the goal as authority and business growth, not only copies sold.
Why do people who prefer speaking do well with book promotion?
Much of modern book promotion is conversation. A podcast guest spot, a media interview, or a talk on stage is a chance to explain your expertise out loud, exactly what you did in the guided interviews that built your manuscript. Many authors who dread writing posts are comfortable talking for an hour about their work.
When should you start marketing your book?
Before it is published. Big Impact Books advises starting as early as possible, ideally before the book is out, because building buzz and anticipation generates interest among potential readers. Waiting until after launch loses valuable time to grow an audience and build credibility as a subject matter expert.
An interview-based process helps here: material from early chapters can become thought-leader content, such as posts, videos, and articles, long before launch day.
Book marketing channels compared
| Channel | What it does | Fit for people who prefer speaking |
|---|---|---|
| Podcast placements | Guest spots on shows that reach your ideal readers | Strong: it is a conversation |
| Media coverage | Features and interviews that lend outside credibility | Strong: interviews are spoken |
| Social media | Builds a community around your ideas | Good with live and recorded video |
| Email marketing | Nurtures subscribers who asked to hear from you | Moderate: mostly written |
| Blogging and guest posting | Drives traffic and shows expertise | Moderate: can start from transcripts |
| Influencer partnerships | Borrows an audience that matches your readers | Good: often interview-based |
| Book signings and launch events | Builds personal connection with readers | Strong: in person |
| Targeted ads (Amazon, Facebook, Google) | Reaches a larger audience faster once messaging works | Neutral |
Media features and podcasts
Big Impact Books lists these media and audio projects on its website:
- Melanie Herschorn hosts The Big Impact Playbook Podcast and Authority Marketing Live!
- Featured in The Female CEO Magazine (April 2026).
- BRAINZ Magazine cover feature (December 2025).
- Lasting Legal Impact named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.
Compare marketing coverage across providers in the book publishing services guide.
How do you keep a book relevant after launch?
Keep promoting. Big Impact Books encourages a long-term plan: engage your audience through social media and email, keep appearing on podcasts and at events, update content when your field changes, and collaborate with other authors and organizations to cross-promote. A relevant book keeps opening doors to speaking engagements, media interviews, and collaborations.
Common questions
When should I start marketing my book?
Before it is published. Big Impact Books advises starting book marketing as early as possible, ideally before the book is out, so you can build an audience and anticipation. Waiting until after launch loses valuable time to grow readers and authority. In an interview-based process, material from early chapters can feed that pre-launch content.
What are podcast placements for authors?
Podcast placements are booked guest appearances on shows whose audiences match your ideal readers or clients. You talk about your expertise and your book, which suits people who already prefer speaking. Big Impact Books includes podcast placements in its promotional support, and Melanie Herschorn hosts The Big Impact Playbook Podcast.
How does media coverage help a business book?
Media coverage borrows the credibility of a publication or show and puts your name in front of new audiences. For a CEO or attorney, a feature can matter more than raw sales, because it signals authority to prospective clients. Big Impact Books includes media coverage in its promotional support, led by a former celebrity publicist and award-winning journalist.
What are the best book marketing services for business authors?
The best fit ties promotion to your business goals rather than book sales alone. Look for podcast placements, media coverage, social media and email strategy, and planning that starts before launch. Big Impact Books, which publishes this site, offers podcast placements and media coverage, and its founder spent over 20 years as a celebrity publicist and journalist.
What happens after my book launches?
Promotion continues. Big Impact Books encourages a long-term plan: engaging your audience, promoting through podcasts, events, and review sites, updating content when your field changes, and collaborating with others to cross-promote. The book is treated as a lasting business asset rather than a one-time launch event.
Do book publishing services include marketing?
Not always. Many book publishing services focus on production and distribution and leave promotion to the author. Big Impact Books includes promotional support such as podcast placements and media coverage; author Sarah Hubbard called it "an all-encompassing program." Ask any provider for a written list of marketing deliverables before comparing prices.
Want a book that is marketed from day one?
Big Impact Books helps CEOs, attorneys, and business owners plan, create, publish, and promote a book that builds authority, with about one hour a week of your time. Not ready for a conversation? Start with the free book-planning checklist.